States and districts are increasingly incorporating measures of achievement growth into their school accountability systems, but there is little research on how these changes affect the public’s perceptions of school quality. We conduct a nationally representative online survey experiment to identify the effects of providing participants with information about their local school districts’ average achievement status and/or average achievement growth. In the control group, participants who live in higher status districts tend to grade their local schools more favorably. The provision of status information does not fundamentally alter this relationship. The provision of growth information, however, reshapes Americans’ views about educational performance. Once informed, participants’ evaluations of their local public schools better reflect the variation in district growth.
We conduct an online survey experiment in which participants are asked to imagine that they are parents moving to a new metropolitan area. They then choose between the five largest school districts in that area. All participants receive demographic data for each district. In addition, some participants are randomly assigned to receive average achievement and/or average growth data for each district. While there are strong relationships between student demographics and student achievement, the links between student demographics and student growth are much weaker. We find that, on average, the provision of growth data causes participants to choose less white and less affluent districts. Moreover, the provision of both achievement and growth data causes participants to choose less white and less affluent districts than the provision of achievement data alone.