- Alice Choe
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Interactive, text message-based advising programs have become an increasingly common strategy to support college access and success for underrepresented student populations. Despite the proliferation of these programs, we know relatively little about how students engage in these text-based advising opportunities and whether that relates to stronger student outcomes – factors that could help explain why we’ve seen relatively mixed evidence about their efficacy to date. In this paper, we use data from a large-scale, two-way text advising experiment focused on improving college completion to explore variation in student engagement using nuanced interaction metrics and automated text analysis techniques (i.e., natural language processing). We then explore whether student engagement patterns are associated with key outcomes including persistence, GPA, credit accumulation, and degree completion. Our results reveal substantial variation in engagement measures across students, indicating the importance of analyzing engagement as a multi-dimensional construct. We moreover find that many of these nuanced engagement measures have strong correlations with student outcomes, even after controlling for student baseline characteristics and academic performance. Especially as virtual advising interventions proliferate across higher education institutions, we show the value of applying a more codified, comprehensive lens for examining student engagement in these programs and chart a path to potentially improving the efficacy of these programs in the future.
Nearly half of students who enter college do not graduate. The majority of efforts to increase college completion have focused on supporting students before or soon after they enter college, yet many students drop out after making significant progress towards their degree. In this paper, we report results from a multi-year, large-scale experimental intervention conducted across five states and 20 broad-access, public colleges and universities to support students who are late in their college career but still at risk of not graduating. The intervention provided these “near-completer” students with personalized text messages that encouraged them to connect with campus-based academic and financial resources, reminded them of upcoming and important deadlines, and invited them to engage (via text) with campus-based advisors. We find little evidence that the message campaign affected academic performance or attainment in either the full sample or within individual higher education systems or student subgroups. The findings suggest low-cost nudge interventions may be insufficient for addressing barriers to completion among students who have made considerable academic progress.