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Lifting Up Attendance in Rural Districts: A Multi-Site Trial of a Personalized Messaging Campaign

Student absenteeism has remained high following the COVID-19 pandemic and districts need low-cost strategies to improve attendance. In 2020-21, the National Center for Rural Education Research Networks piloted a promising personalized messaging intervention in 8 rural districts in New York and Ohio. We worked with a student information system provider to replicate the intervention in a randomized trial in 47 districts in 16 states between 2022-23 and 2023-24. We find that the personalized messages reduced student absences by between 1.7 (p<0.05) and 4.5 percent (p<0.05) and cost, on average, $4.07 per student to implement. We report on implementation challenges and heterogeneous effects across student populations. Our findings have practical implications for implementing technology-based interventions in the rural context.

Keywords
Student absenteeism; rural education; nudges; randomized controlled trial
Education level
Document Object Identifier (DOI)
10.26300/6q87-1x96
EdWorkingPaper suggested citation:
Swanson, Elise, Sativa Thompson, Jennifer Ash, Hayley Didriksen, Thomas J. Kane, Douglas O. Staiger, and Lisa Sanbonmatsu. (). Lifting Up Attendance in Rural Districts: A Multi-Site Trial of a Personalized Messaging Campaign. (EdWorkingPaper: -1189). Retrieved from Annenberg Institute at Brown University: https://doi.org/10.26300/6q87-1x96

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